About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Generating Appointments
Sales people at all levels of experience often find the initial stages of the sales process – prospecting and gaining meetings – a very challenging part of their activities. This is clearly true for new business developers, but can also be a barrier to extending your reach within an existing client.
We help people to get better at discovering leads and obtaining first appointments. Our programmes typically cover the strategic issues of where to look for the best leads and how to approach them, and the tactical skills required to make a successful first contact. These skills can be enhanced with the introduction of ‘real plays’, where actual customers are called during the workshop.
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