About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Maximising Account Profitability
This programme area is designed for those who contribute to maximising the profitability of one or more client accounts. Using a highly innovative simulation-based design, we provide practical experience in using tools and frameworks to diagnose issues affecting profitability, and adjusting the various profit levers to create improvements.
In addition to the core finance knowledge required to understand account profitability, key issues that are addressed include pricing, the price/volume tradeoff, and other ways to drive increased volume. The programmes also address the margin implications of product mix and how to manage costs and reduce “profit leakage”. Variants exist with a particular emphasis on service firms.
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