About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Retail Fundamentals and Channel Finance
These programmes are aimed at marketers, salespeople, account managers and others who deal with retail and other channels and need to understand the way these channels operate in more depth.
Retail Fundamentals is an introductory programme that covers the key drivers of retail performance and how these can be influenced, both directly and indirectly.
Channel Finance is a more advanced programme that builds a strong sense of how consumer-facing businesses view their financial performance and how companies can use this insight to improve the value offered to channels.
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