About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Retail Sales Management
Store managers play a key role in coaching and encouraging best practice behaviour among sales advisors. Our retail sales management programmes cover:
- The principles of customer-centric selling, along with advanced simulations to build deep knowledge of the skills and behaviours required (see the section on Retail Sales)
- Behavioural observation techniques (using video vignettes to practice observing and recording skills against a competency model)
- Coaching and performance management skills. These typically tie-in with your existing performance management framework and add specific skills and tools relating to customer-centric selling.
Please contact us for more information.
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