About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
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Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
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Events
Imparta organises a number of events each year, including breakfast seminars and roundtables where we bring together a wide range of professionals from sales, marketing and learning and development to exchange ideas on “good practice” and to discuss the most current themes and challenges facing their companies.
Join us for Imparta’s 10th Anniversary year Senior Executive Series:
As the business environment looks set to become tougher, we’re celebrating our 10th year by running a series of focused events for executives who share our aims to help their staff achieve their potential and their company to grow its sales and profits.
Following the success of our first event, senior executives from the retail sector are invited to join Imparta to assess how to build competitive advantage through upskilling store and branch staff.
Session 2: ‘Retail Sales Excellence - Improving Sales Performance Through Simulation Based Learning’
| Date: | 4th June |
| Venue: | Central London, TBC |
| Keynote: | Head of Talent Development - Consumer Channels, O2 (UK) |
Retailers need to make the most of every customer interaction to win sales and this is now more critical in a worsening trading environment. This session will take a deeper look at the customer buying cycle and how in-store and branch staff can help guide customers through this journey to improve conversion rates. We will also look at how simulations can be used to train large numbers of staff with high-quality and consistent training and benefit from scale efficiencies.
Through attending the ‘Retail Sales Excellence' session, attendees will:
- Learn how sales advisors can improve the customer experience (and accelerate customer conversions and sales performance) through understanding and guiding customers through the various stages of their buying cycle;
- Learn about the benefits of simulation based learning and how simulations help learners move seamlessly from learning-by-doing to improving real on-the-job performance;
- Understand how simulations can provide a cost effective training solution in a high churn retail environment;
- Understand how simulations can be used to deliver a consistent customer and brand experience across the retail channel;
- Learn how product knowledge and the communication of brand values can be improved through using simulations;
- Learn from O2 how they are using simulations as part of a blended learning Retail Training Academy to improve sales performance.
Future sessions in this series of meetings will include:
- ‘Aligning Sales and Marketing Around the Customer’s Buying Cycle’
Other Events
Imparta regularly feature on the speaker panel at conferences focused on sales performance and sales effectiveness. Events we will be speaking at in 2008 include:
- Future of Retail - 2nd & 3rd July 2008
This conference is fast becoming established as a key event in the retail sector, providing a platform for participants to discuss and debate the future of sector, with an unrivalled quality of high level strategic debate. Imparta will be co-presenting with O2 to discuss training approaches that build the sales skills of in-store staff - a retailers most valuable resource.
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