About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
White Papers / Tools
Our white papers and tools examine the latest trends and developments in sales effectiveness, and provide a mixture of advice and best practise recommendations to readers.
The white papers and tools curently available for download are:
- 31 Aug 2007 Selecting a Sales Effectiveness Partner
- 02 Aug 2007 Sales Training Goes Experiential
- 21 Jun 2007 Measuring Training Impact
- 02 Feb 2007 Developing a Sales Academy
- 02 Feb 2007 Sales Effectiveness Audit Tool
- 02 Feb 2007 Why Sales Training Doesn’t Work
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