When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Why Sales Training Doesn’t Work…And What To Do About It.
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Although many sales skills are applicable in all selling environments, and all buyers work through stages of decision-making, some sales situations call for a change of emphasis depending on the complexity of the product or service and how they are taken to customers.
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