When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Why Sales Training Doesn’t Work…And What To Do About It.
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As companies dealing with relatively simple products and services have moved to selling methods that reduce cost by allowing the customer to obtain information and order via direct channels, business sales forces have been focused on consultative selling situations. The core Creating Client Value programmes build deep skills for such B2B sales and examples of the results of those implementing these skills in sectors such as professional services and technology environments can be seen by clicking here.
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