When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Why Sales Training Doesn’t Work…And What To Do About It.
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Although sales to small businesses do not usually involve so many decision makers with different agendas, those running SME’s still require best advice usually in a straightforward manner that will not drain their personal time and energy. Our programme geared to those selling to small businesses helps the salesperson create value within what is usually a shorter buying cycle and to understand the drivers of SME owner/managers for whom getting purchasing decisions right can have a major impact on the company’s performance.
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