When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Why Sales Training Doesn’t Work…And What To Do About It.
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Even executives who have not risen through the sales function may play a key role in developing business from new or existing clients.
Executives are often involved in briefings on client situations, and delivering or supervising the services to clients, making them ideally placed to uncover and address new opportunities. The danger is that working from their specialist ‘world view’, executives may miss some broader aspects of the client needs or the relevance of their company’s capabilities beyond their own area. Even those who work naturally in a wide-ranging consultative mode, have often not been equipped with skills and techniques specifically aimed at dealing with behaviours linked to different stages of a buying process.
By giving executives a set of buyer-centric selling skills to complement their specialist expertise, you can create a powerful boost to sales arising from executives’ interactions with key prospects and clients.
Click on any of the topics below to find out how we can help Executives improve their selling skills:
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