Sales Training Reimagined
At last…

The Imparta
Virtual Sales Academy ™

 

The Imparta Virtual Sales Academy

An online, cloud based Academy that delivers over 50 hours of high impact sales skills across your sales organization 24/7 whether you are:

Establishing a common sales approach

Each time one of your salespeople has a meeting or makes a client call your brand is either enhanced or diminished. Experienced sales leaders know that it not just whether a sale is made, but how the sale is made that determines the long term success of the relationship. The Virtual Sales Academy ensures all salespeople are trained in, practice, and apply a researched, proven client-centric approach to selling that builds both trust and brand reputation. A shared language is developed that allows managers and salespeople to analyze accounts and opportunities, and sales leaders know that there is a consistent client-centric sales approach across the sales organization. A common approach is established and reinforced with:

  • Extensive sales skills practice in interactive sales simulations
  • Sales tools and extensive sales theory available 24/7, over 50 hours of learning
  • Participation of sales managers in coaching, practice and evaluation
  • Individual assessments that determine each sales person’s strengths and areas for improvement

Sales training solutions for geographically dispersed sales teams

Bringing sales teams together when they are in multiple locations is expensive and time consuming. While the team ethos, training, motivation and planning benefits can be considerable, the number of these face-to-face events that can take place is limited.

The Imparta Virtual Sales Academy provides constant access to proven, researched sales content and skills development opportunities. Sales teams build their core skills locally, and managers are able to build the Academy’s extensive training into coaching and team development plans. The Academy can be rolled out across multiple locations quickly and easily. Extensive reporting options ensures the L&D team can monitor progress and performance, and social features allow salespeople to connect and share their learning experiences.

Delivering a best in class sales onboarding program

Getting sales onboarding right can be tough. New salespeople join throughout the year, often in different locations, making the logistics of providing a comprehensive onboarding program challenging.

Yet nowhere in a business is a high quality onboarding program more important than in the sales organization. The quality of training received in the early weeks impacts:

  • The speed with which the sales person becomes productive, which for most companies is at least six months
  • The tenure of the sales person at the company. A 2015 CSO Sales Optimisation Study shows that in companies where sales training exceeds expectations annual turnover averages 11.9%, compared to 19.5% where sales training is regarded as ‘needing improvement’
  • How your clients see your organization. Each time one of your salespeople makes a client call your brand is either enhanced or diminished. Experienced sales leaders know that is not just whether a sale is made, but how a sale is made that determines the long term success of the client relationship.

The Virtual Sales Academy provides a researched, best practice, client-centric sales approach for your new team members. New hires receive an emphatic start to their skills development whenever or wherever they join. The managers of each new hire participate in the training, providing an early opportunity for managers and new hires to collaborate.

The academy can be tailored to include product training, customer and market information, and information on your internal sales processes. The training can even start before they join, accelerating their integration into the team, reducing the time to successful selling further.

Extending your sales training to include your channels and partners

Selling through a team or an organization that is not under your control creates challenges. It’s not only your sales teams who need to understand how to sell, or how to build trust and confidence with customers. If you’re working with channel partners, you’ll want their sales teams to be selling with the same skill levels.

The Virtual Sales Academy is an ideal solution for channel training, allowing rapid, easy distribution of first-class sales learning at a fraction of the cost of face to face training. Product and service information can be incorporated in a variety of formats into your Academy, is easily updated, and provides a valuable resource to both new and experienced channel sales personnel.

A common client centric sales approach is established and reinforced with:

  • Extensive sales skills practice in interactive sales simulations
  • Sales tools and extensive sales theory available 24/7, with over 50 hours of learning
  • Participation of sales managers in coaching, practice and evaluation
  • Individual assessments that determine each sales person’s strengths and areas for improvement

Optimizing Your Sales Training Budget

In the past, e-learning has proven a false economy. Face- to-face training has been replaced by online learning programs that have neither been sufficiently engaging or skill based to have comparable impact. The Virtual Sales Academy is the first digital sales program to genuinely build and test sales skills online. The Academy replicates many of the features of a successful real life academy, including: proven, researched sales approaches, skills practice, powerful sales tools, manager participation and coaching, idea sharing and a competitive element. The Academy removes the traditional training costs associated with travel, accommodation, and loss of selling time. Rollouts can be rapid and extensive, and additional training on product, customers, and internal sales processes integrated into the Academy as needed. Moreover, thanks to lower costs, training can be extended to client facing roles, such as consultants, marketers, and service teams who need to know about sales, but rarely receive formal sales training.

Find out more

Learn, practice, apply

A compelling, integrated cloud based Sales Academy that delivers the proven, researched client centric approach to selling used by leading organizations such as Cisco, GE, Telefonica & Intel

View a typical learner journey

I have personally found this training applicable when negotiating with partners. The ability to navigate needs vs. wants and to reach a conclusion where everyone walks away feeling good is more of an art form rather than a skill. I believe VSA transformed my outlook in the art of negotiation.

Virtual Sales AM, EMEA

Integrating myself as seamlessly as possible into existing deals was one of my main priorities. The deal that first comes to mind is a $1m+ opportunity. I worked to match my communication style to the style of each stakeholder, and felt confident in my abilities thanks to my VSA experience.

Sales Account Manager, America’s

The program was perfect. It has completely changed my sales perspective. I could easily accept no as an answer before the training. After the training, I started questioning, which led me to my first sale!

Sales Account Manager, EMEA

One of the most insightful areas that was covered during the VSA On boarding Training was the ‘Competing in the Assessment of Alternatives’ section. This section has been instrumental in helping me to understand how my company differentiates itself from the competition – across all verticals.

Experiential learning

Our modular approach is designed around Kolb's experiential learning theory, and is ideally suited to busy salespeople, millennial learners and 70:20:10 learning cultures.

  • Sales simulations deliver rapid sales skills development and practice
  • Managers participate in learner development and coaching
  • Concise and compelling sales theory modules transfer knowledge
  • Competitive elements engage and motivate sales learners
  • Powerful sales tools help embed and apply the learning
  • Upfront assessments guide the learner journey

Register for a demo

Register your Interest

Please fill the information below to request a demo and one of our team will be in touch with you ASAP.

Make it your own

Deliver a Virtual Sales Academy for your own sales organization. Integrate your branding, add learning around your most important product and market realities, and configure a best in class training experience unique to your organization.

I was pleasantly surprised, I haven’t seen anything similar to this. Up until now, this has been the best learning I have been through. It was a perfect match of practice and theory. The modules were very well constructed. The simulated exercises where you have real conversations were excellent.

Virtual Sales AM, EMEA

The teachings and modules were so well constructed, clear and to the point. Very good and professional. I was in higher education for 5 years and I have never seen anything better. This training is massive, so many topics, and to take it and create something so brief and to the point is very difficult. To construct something so that others can understand it. You put a lot of effort into this.

Sales Account Manager, EMEA

I BELIEVE VSA TRANSFORMED MY OUTLOOK IN THE ART OF NEGOTIATIOFN.

Virtual Sales AM, EMEA
 

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